CGI Print

The Brief

The brief was to create an animation in the style of Fifa on the PS3 with a clean cut script that lets the audience know about an exciting new way of betting, essentially an accumulator played out all within one match. With tight timelines, Director Karl Fenton developed the script and boards in record time before bringing on a team led by character animator Cenk Köksal to bring this campaign to life.


Ladbrokes 5-A-Side Euros 2021 UK


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