Ithra

Tanween Creativity Season

Idents
CGI Print

Intro

Working closely with Prophet Brand Consultancy we were tasked to develop 12 themed logo's for Ithra's Tanween Creativity Season. The themes were all based around play and the executions ranged from 8-bit computer game to balloons, plasticine and neon.

Tanween

Idents

Development

From a solid brief and mood boards we designed the scenes and brought them to life with fitting, looping animations. As each wireframe iteration was approved it moved into Redshift shading and lighting. After finessing we rendered HD videos as well as 14k pixels squared resolution stills, large enough for high quality A0 printing and reframing for various uses.

Usage

The final assets were used to promote the Tanween creativity season through billboards, brochures, posters, animated digital OOH, web and social. Merchandise was also created including tote bags, hoodies and stationery sets, which featured close ups segments of the high resolution stills.

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