The & Partnership came to us with a brief to create some Instagram content for Mars' Snickers Ice Cream. It needed to utilise the much loved hypnotic loop technique to capture people attention and stop their scrolly thumbs in their tracks. The scenes has to scream ice cream, cool refreshment so as not to confuse things with the standard Snickers.
Agency: The & Partnership
Producer: Jake Hafer
Motion Designer: Beniamino Vitagliano