Crabtree&Evelyn

Merry Mash-Up Machine

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Intro

Crabtree & Evelyn brought us the concept of a Merry Mash-up Machine, a device to introduce their rebrand and rejuvenated packaging to a younger audience, hungry for cool and beautiful gift ideas.   

Crabtree & Evelyn

Merry Mash-Up Machine

Development

We decided to create a colourful world with art direction inspired by Crabtree & Evelyn's new packaging designs, populated by playful machines that would serve as a stylised production line, propelling our hero objects towards the Merry Mash-Up Machine. Our stellar team included Berenice Golmann on modelling, Miguel Rato on light, texture, render and Michael Marczewski as lead animator who ensured the machines operated with a playful charm that functioned properly with real-world physics. 

Deliverables

After storyboarding the main film we created a shot matrix that would allow for a suite of deliverables to be created ranging from a teaser to a master edit and numerous cut-downs. 

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